Data report
What we found in every shop we checked
Aggregate results across 291 websites with a published trust report, recomputed daily. Last updated 17 September 2026. No company is named on this page — these are population statistics, not accusations.
Journalists and consumer-protection organisations are welcome to quote any figure here with a link back.
The padlock proves almost nothing
95.9% of every site we checked serves valid HTTPS — including sites that failed on every other measure. A certificate costs nothing and takes minutes, so it separates almost no one from anyone. The signals that actually vary are duller: only 45.7% publish a complete set of policy pages.
95.9%
serve valid HTTPS
45.7%
publish complete policy pages
24.7%
publish a phone number
Two in five cannot be matched to a company
39.5% of checked sites could not be matched to any entry in a supported company register. That is not proof of fraud — sole traders and non-EU sellers often have nothing to match — but it does mean there is no independent record of who is behind the shop. More telling: 21.6% state a different seller name on different pages of their own site.
39.5%
no matching company-register entry
21.6%
inconsistent seller names across their own pages
17.9%
still contain template placeholder text
Most shops are harder to check than they need to be
For 64.3% of sites we could not establish a registration date at all, usually because the registry withholds it or a privacy proxy sits in front of it. A further 24.4% actively block automated checks. Neither is evidence of wrongdoing, but both mean a buyer has less to go on, not more.
64.3%
registration date could not be established
24.4%
block automated checks
13.7%
have no independent web mentions at all
The Swiss slice
102 of the checked sites use a .ch domain. Their median score is 62 out of 100, and 46.1% could be matched to a verified entry in the Swiss commercial register. A .ch domain is not a Swiss-company guarantee: anyone can register one.
How the scores spread
The median score across all checked sites is 55 out of 100. Most sites are neither clearly fine nor clearly fraudulent — they sit in the middle, where the honest answer is that not enough can be verified either way.
- Proceed with caution170 (58%)
- Generally trustworthy109 (37%)
- Significant concerns10 (3%)
- Strong trust signals2 (1%)
How these numbers were produced
Every figure is computed from the 291 most recent published reports, one per domain, using the same evidence the individual report pages show. Percentages are the share of checked domains carrying that signal. Categories that could not be evaluated are excluded rather than counted as negative.